Facebook reports a big sales jump, helped by mobile ads – Computerworld
This amounts to a 31% increase year over year in monthly MAUs. Further, revenues gained over $1 billion year over year in its fiscal Q2, amounting to an increase of 61%. In fact, $2.68 billion of its $2.91 billion in total revenues came from advertising. Facebook’s 15.4% positive earnings surprise also marks the third such surprise in EPS of the past four quarters — all of which reached double digits. The after-market initially had a “sell the news” moment, where FB shares dipped 1.8%, giving back most of its nealy 3% gain by the close of regular Thursday trading.
Facebook slated to report second-quarter results | New York Post
Facebook had a good second quarter, said CEO Mark Zuckerberg, in the company’s announcement. “Our community has continued to grow, and we see a lot of opportunity ahead as we connect the rest of the world,” the statement said. Facebook now has 1.32 billion monthly active users, a 14 percent increase from the same period last year. Facebook’s ability to make money on mobile was a concern to investors when the company went public in 2012. Since then, it has assuaged those concerns, reporting for the first time earlier this year that it made more than half its sales on mobile.
The stock has continued climbing since, and was last up 16 percent in the last three months, and 25 percent year-to-date. Key areas to watch: Analysts generally expect Facebook to release a solid report, highlighted by robust gains in its mobile ad business, which made up 59 percent of total ad revenue in the first quarter. We believe the digital advertising industry is growing faster than previously expected and Facebook continues to gain share, Sterne Agee analyst Arvind Bhatia told clients in a note.